PROFILE

An accomplished media business lawyer equipped with an outstanding track record in diverse areas of the media including radio, television, music business and sports, including horseracing and the Premier League football.

Previously, in-house counsel at major international broadcaster, she combines an entrepreneurial outlook and deep understanding of the media industry and television regulation.

Joanne specialises in a range of commercial agreements including TV content production, distribution and licensing, advertising, sponsorship and franchising with an emphasis on international transactions.

At the forefront of broadcast and the new media industry during several phases of technological and commercial innovation, she brings distinctive depth of experience in key areas in the changing technological landscape.

A highly proven negotiator with a substantial record of success in gaining win-win outcomes on a very wide range of matters across the whole range of the media industry. Uses experience and awareness to know the right tactics for any given negotiation scenario – aggression or conciliation. Always keeps the end goal in sight.